FAN Take: Can Jay-Z Get More Fans For the NFL?

Posted on August 14, 2019

By Annalece Anhalt-Slaughter

FAN Take is a series that highlights trending events, issues, and decisions in the world of sports and analyzes how they may or may not factor into the Fan Controlled Football League. We would love to hear your feedback, so let us know what you think about each FAN Take!

Yesterday, news leaked that the NFL and rapper Jay-Z were entering into a new partnership. Many people, us included, looked at the news and just thought, “huh?” In a press conference this morning at the Jay-Z’s Roc Nation offices, we got some more details on what this partnership is all about. Roc Nation, will serve as the NFL’s “live music entertainment strategist,” and will have Jay-Z “consulting on entertainment, including the Super Bowl halftime show, and contributing to the league’s activism campaign, Inspire Change.” Additionally, they will be debuting the first ever “Songs of the Season,” whereby five artists from different labels record songs for NFL promotional spots and perform at a Pro Bowl concert.

We want to know what the fans think of this – is this the NFL’s way of appealing to those they’ve lost over the Kaepernick controversy? Are they trying to bring in a younger demographic by engaging five artists to record songs specifically for the league? Do you think their Inspire Change campaign will bring in new fans that want to be involved in something bigger than themselves? More importantly, if you’ve found yourself losing interest in the NFL, for whatever reason, will this partnership bring you back?